Lorena’s journey is one of heart, vision, and ambition. Originally from Switzerland, she came to Costa Rica for love and discovered a place that truly felt like home. She studied Sciences of Media and Communication as well as Hispanistic Studies at the University of Basel, building a strong analytical foundation and intercultural depth that continue to shape her professional approach. Fluent in six languages, she brings an international perspective to her work, connecting effortlessly with clients from diverse backgrounds.
Throughout her career, Lorena has gained experience in marketing, branding, and project management across both corporate and international environments. She worked in the pharmaceutical industry with globally recognized companies such as Roche and Thermo Fisher Scientific, as well as in the insurance sector. These roles strengthened her expertise in strategic communication, structured execution, regulatory precision, and stakeholder coordination. Working in highly detail-oriented industries taught her the value of trust, clarity, and long-term thinking, qualities she now applies in real estate.
Her interest in real estate grew from a fascination with how spaces shape lifestyle and long-term investment decisions. When the opportunity to work in the industry came her way, she recognized it as a natural step aligned with her marketing and corporate background. This marks a new and exciting chapter in her professional path. In her role at Coldwell Banker Vesta Group, Lorena plays a key role in shaping the company’s digital presence and property marketing strategies. She supports the positioning of Costa Rica’s most desirable properties through thoughtful storytelling, refined visual presentation, and targeted online communication, combining corporate discipline with creative vision.
Beyond business, Lorena is deeply passionate about fitness and well-being. As a certified group fitness instructor, she teaches Zumba and HIIT training, inspiring others to feel strong, confident, and energized. She thrives on building meaningful connections between people, cultures, and ideas, bringing authenticity, dedication, and a global mindset to every project she undertakes.
